Is Cupertino History? What Happens when 10,000 more employees commute to North Vallco?

Will the streets be full again with commuters who just come and go?

What happens if Apple and HP lose their ability to attract the smart and creative?

What happens to Apple, HP, and Cupertino if this opportunity is lost? Does the community become vulnerable to a crush of people and traffic in an emergency.

Who loses if a transit plan is not in place for the coming energy crunch?

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Read The Cupertino Citizen. Read the latest Version of the "Cupertino Citizen which you can download at www.Mark Brodsky.com
Lean about the issues compelling action to create a new central downtown in the Vallco Area. Understand why piecemeal approaches will no longer work as we blend the needs of the community, commerce, and the worlds finest employers



Imagine Alexanders Steak house is behind you; Freeway 280 is below you; Employees and friends are getting off high speed shuttles next to you; and the new Apple and HP campus is across the arcade (past their security check points). That allows more space for business while creating a world class workplace district and public space for the city. This also allows room for housing to the right and airspace for a top flight hotel above.
(Read full version in May 16 edition)
One picture may tell a thousand words, but I've only 300 to paint an image of a spectacular development on the airspace over the freeway at Vallco. Cupertino is poised to reinvent the future of suburban living for the 21st century by articulating this grand vision. It's innovative design will reshape traffic in the West Valley. It will be an iconic center for the city, a focus of community activity, and a hub for usable transit. It will be supported on a bridge that bonds needs of corporations with the public good.
And it will be beautiful and good for the environment!
Members of the North Vallco steering committee recently discussed, " What defines Cupertino"? They spoke of DeAnza, the Open Space, the foothills, our great restaurants, top schools, and impressive corporate headquarters. Yet we have problems too. Traffic is horrid, transit is a joke, and where do you take the relatives to show them Cupertino? The city needs something more. The answer is found in how we reduce the automobile impact of 10,000 employees on the North side of Vallco going to the services on the South side of the freeway.
Building pedestrian attractive developments on airspace over the freeway addresses many needs. And it serves a far greater good because Vallco is perfectly located to be the hub of express and local transit. The airspace between jobs and services can be used to create that sense of place for the community with a top hotel, meeting centers grand plaza, and magnet classrooms too. And it draws traffic away from the suburban neighborhoods.
I've put together the inputs of members of the steering committee and combined them with ideas developed at VTA PAC and Cities Association. They are in a newsletter called the "Cupertino Citizen" and it's available at www.MarkBrodsky.com. Believe me, the pictures are better than these words.Since moving from Cupertino, I've worked on many regional needs. This plan is so good that all who want a better future will soon be calling themselves "Cupertino Citizens".